18 May, 2014@3:43 pm
Nas has teamed with original Decon co-founder, Peter Bittenbender, to form Mass Appeal Records, an offshoot of the popular Mass Appeal magazine – and one of the first projects on the label will be his long-awaited The Lost Tapes 2 album.
“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” said Nas, Billboard reports. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”
But first, fans can expect the label’s first annual launch compilation, which will include a cover of the Gang Starr track from which the magazine takes its name, performed by Nas. Other artists involved with the compilation include Future, Pusha T, Mac Miller, and A$AP Mob. Following this will be the release of both Nas’ The Lost Tapes 2, as well as a new posthumous Pimp C album, produced by modern beatsmiths like Juicy J, DJ Mustard, and MikeWillMadeIt. Also signed to the label are each Bishop Nehru, Fashawn, and Alchemist collaborator, Boldy James.
In an ironic twist of fate, Mass Appeal Records will be distributed by Nas former label, Sony via it’s Red Distribution wing.
“Nas is a tremendous artist and one of hip-hop’s all-time greats,” said Doug Morris, CEO of Sony Music Entertainment. “We are delighted to welcome him back to the Sony Music family.”
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