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From VLADTV: “Lord Jamar sat down with VladTV once again and shared his take on Iggy Azalea’s success, saying the industry is pushing Iggy, much more than they push the typical new artist, because she’s pretty and white.

Jamar insists Iggy is being positioned to replace Nicki Minaj in Hip-Hop largely due to white privilege, but questions her authenticity as a rapper because she’s from Australia yet raps with a Southern American accent, saying she’s almost a caricature of a black MC.

Another femcee, Snow tha Product, was brought up in conversation, and Jamar says he knew three years ago that Iggy would be the one between the two to blow up first. When told that Snow is actually a good lyricist, Lord Jamar says he’s not surprised she hasn’t made it further because the game isn’t about skill anymore, but popularity and presentation.”

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9 Responses to "Lord Jamar Explains Iggy Azalea’s Success"
  • The Doorman says:

    Look, white rappers like G-Eazy Macklemore, Iggy Azalea have huge mainstream success because they are white. That’s not ALL of it. Hear me out.

    I don’t think there’s some evil record label dude somewhere rubbing his hands together like a super villain, like say in the Brand Nubian “Wake Up” video.

    But consider this, they are marketing to kids. Teenagers. Young people want role models, people to look up to. Whether they are racist or not, white girls look at Iggy and subconsciously think “she looks like me”. They can relate to her on a subconscious level. That’s why it works. That doesn’t mean they are looking at Nicki like “She doesn’t look like me”. They aren’t looking at her period. It’s not even occurring to the average 7 year old to look at Nicki Minaj.

    Record companies know this and they are in the biz of making money. They aint trying to create some “racist agenda”, they just want to line their pockets with dollars.

    So to pretend like race doesn’t have anything to do with success is incorrect. That would imply racism doesn’t exist. People are still racist, that’s a fact. But like I said in my other post, there’s not always hatred behind racism. Sometimes its just ignorance, other times its subconscious.

  • Atom says:

    Okay, so if G-Eazy, Macklemore, Iggy Azalea are successful you are saying is because they are white. If Drake, Nicki Minaj, or Lil Bow Wow, because successful it is because of talent? Btw, Nicki Minaj sold millions of copies and was all over the radio. Not sure why you think kids don’t listen to her. I still stand behind my view. You will always have record labels pushing wack artists like Lil Bow Wow, Mater P, MC Hammer, Puff Daddy etc You can’t say all those wack artists were pushed because of their race. I think it is just an unfair way of looking at things. You are right though. People just want to make money, and I don’t know if you noticed, but there still aren’t many white people on the rap and R and B charts and there haven’t been many for a long time. Of course, you have your Eminem’s and Justin Timberlakes, but popular rap music has been like 95% black since forever. Hell, since Vanilla Ice, a white rapper couldn’t even get on the rap radio until Eminem came along. There are more white rappers accepted now though because Eminem opened that door. If anything there might have been racism against white rappers keeping them OFF the radio for a long time. I guess we can agree to disagree. Pop music is FILLED with wack artists of ALL races that get promoted by major labels. I feel it is unfair to say that if that wack artist happens to be white, it’s because of racism, but if they are black…then what?

    It’s all good.

  • The Doorman says:

    I want to clarify I don’t think being a white rapper is an automatic pass to success, it just makes it a lot easier. If that were true, every white pop artist would be successful. There are plenty of white rappers that never made it big, like MGK – but even he has a huge white following.

    Eminem is among the best rappers ever, which made it “okay” for white rappers to exist and not be looked at as something weird. There was def racism against white rappers before Em came along because of the Vanilla Ice factor which made white rappers unmarketable for record labels for many years.

    But consider this tho: Eminem is the most successful technically complex rapper. Macklemore is the most successful conscious, socio-political rapper. They can “get away with” making music that sticks more to the roots of hip-hop. Platinum selling, commercial black artists have to make music that destroys our culture, about sex, money, drugs, murder, alcohol. I don’t know if that’s because black folks relate to those things more or because there is some secret record label/ government/ illuminati conspiracy to keep us down.

    Pharaoh Monch should be doing Eminem numbers, Common should be doing Macklemore numbers. But average white fans that don’t know shit about hip-hop will never stumble upon them nor will they go looking for them. Like I said early, its easier for white fans to subconsciously and culturally relate to white artists. And 72% of the country is white. It’s not neccessarily racism, its just the way shit is.

    I think Jamar’s perspective is of someone that is frustrated, and yeah, that might make him a little bit racist, just like pretty much everyone else. But that don’t mean he’s wrong.

  • yungplex says:

    Mayne, it takes all kinds don’t it? Big up Brand Nubian! Independent of heads catchin feelings,BN are an apropriate example of a fondational/thought provoking hip hop collective. The catalog speaks for it’s self. I cram to understand how anyone could fix they mouth to shyte on the catalog??/lol….

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