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Two music pioneers square off in this special edition of Noisey’s Back & Forth series focused on the 30th Anniversary of the legendary Def Jam Recordings. Def Jam founders Russell Simmons and Rick Rubin talk about the early days of the label, their first twelve-inch release, LL Cool J’s hit “Radio,” and LL Cool J’s involvement with Run-D.M.C. in this clip, available via Noisey for the first time.

Celebrate three decades of the goliath that is Def Jam Recordings at their anniversary bash, set to take place on October 16th at Barclays Center in Brooklyn. Look for appearances ranging from Rick Ross to 2 Chainz to EPMD to Ja Rule to Jeremih.

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3 Responses to "Russell Simmons + Rick Rubin On the Birth of Def Jam Recordings (Part 1 of 4)"
  • Tom says:

    This is cool. I never really liked Russel Simmons. He always seemed less about the art and more about the money. It also seemed like he said stupid shit all the time, but Rick Rubin seems cool.

  • Roy bogart says:

    I can see how you could feel that way about Russel, but understand that he was a huge part of the majority of classic hip hop and helped the music and the culture become the dominant force it is today

  • yungplex says:

    I gota cosign. Uncle Russy and Rick Ruben gave us a template for this hip hop.

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