"It's been an alteration considering ourselves as not simply a footwear brand speculate a head to feet — or toe-to-head — lifestyle brand," said Jim Davey, vp-global marketing at Timberland. "This campaign is the first big step in relaunching the manufacturer."

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In France, the business have a 'cease and desist' letter from plastic bottle manufacturers, understanding that resulted in some viral videos starring the guy within the ad doing the voice of your plastic bottle explaining what sort of lifetime of a homeless bottle is a terrible thing, and exactly how Timberland is providing an animal shelter for discarded bottles.

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