The Bay Area’s 100s is bringing West Coast rap back to the future. His new release, IVRY, is a glimpse into a melodic new chapter for the Berkeley artist, taking classic mack vibes to chic new heights. From the smoothed out “Ten Freaky Hoes” and the Rick James-worthy “Different Type Of Love” to the ice cold flows of “Inglish Outro” and “Thru My Veins,” 100s spits X-rated bedtime stories worthy of classic Too $hort, but with a modern attitude, approach, and peerless sense of style all his own. IVRY is a seductive experience, an “abstract world and storyline” as 100s himself puts it, a reintroduction to an artist listeners first met as a teenager on the acclaimed Ice Cold Perm, who has grown into a genre navigating master of ceremonies beyond his time.

100s is taking West Coast rap back to the future. His upcoming Fool’s Gold EP, IVRY, is a glimpse into a melodic new chapter for the Berkeley MC. Daft Punk gone G-Funk? Prince’s lowrider playlist? IVRY takes classic mack vibes to chic new heights, and “Ten Freaky Hoes” is a perfect teaser of what 100s’ new release has in store. Over a smoothed out track from Vaughn Oliver of FG disco duo Oliver (with talkbox assist from Numbers’ resident funkster Redinho), 100s spits X-rated bedtime stories worthy of classic Too $hort, but with an attitude, approach, and peerless sense of style all his own.

“Here at Fool’s Gold, I’ve seen Kid Cudi and Danny Brown go from underground misfits to true cult leaders and trust me, 100s is next up,” says A-Trak of Fool’s Gold’s newest signee, the Bay Area’s 100s. If you’d like to see what the fuss is about, check out 100s new video “1999″ below, as well as his Ice Cold Perm mixtape.