From G-Eazy’s 2014 LP, These Things Happen.

From 2014′s These Things Happen LP.

Produced by Ty Fyffe.

Putting it down on the mixtape scene over the last five years, G-Eazy has carved out a name for himself with a series of six mixtape releases, his last being 2011′s critically acclaimed The Endless Summer. A white rapper from the Bay Area, G-Eazy doesn’t really sound like anyone else from region, yet wisely gets his ghetto report card stamped by E-40 on the catchy “Far Alone”, the second track on his major label debut, These Things Happen.

One look at the video for “I Mean It”, and heads will be reminded of Eminem’s early costume changing antics in the “My Name Is…” clip, yet despite his high pitched vocals, his critics have been drawing closer comparisons to Drake. He doesn’t sound like Drake, but his approach is similar, taking super-chilled out production, and rhyming about newfound stardom and the sex that comes with it.

“I Mean It”, with an infectious hook by Remo, is the song that will sell G-Eazy, much like it’s predecessor “Far Alone” helped build the album’s buzz. He makes no qualms about “fucking your bitch”, but there’s a certain confidence and hints of battle rap swagger here that shows he is a well rounded, skilled emcee. Yet this will ultimately be a hard sell to the old and jaded. But your kids’ll love it.

Despite the Drake comparisons, he actually does a great job of making a highly listenable album. Songs like “Opportunity Cost” and “Almost Famous” are well executed, as he explores the old “Mo’ Money, Mo Problems” adages, with precise skill and visually rich lyrics. Relationship talk is what much of the album is based around, as he blasts scenester chicks on “Downtown Love”, faces rejection on “Shoot Me Down”, and even samples Ginuwine on “Complete”. Yet he will have a hard time shaking the critics that suggest “Drake already did that with Aaliyah!”

It will undoubtedly be hard for older heads to relate to songs like “Tumblr Girls”, as this is clearly meant for a younger generation. And the album’s closing track, “Just Believe”, you can almost hear Drake singing in the background (is that a sample?).

However, G-Eazy is a smart, yet edgy emcee, and he isn’t afraid to reveal his vulnerabilities in his songs, without sounding soft. It’s clear he is influenced by the Em’s and Drake’s of the world, however once he finds his own signature sound, he could easily become one of the biggest mainstream emcees of the next generation.

Radio King Online caught up with rapper G-Eazy during his recent stay in the UK. The Bay Area artist talked about his debut album “These Things Happen” and the response its received, critics dismissing him as being ‘just a white wannabe Drake’, his ‘beef’ with former friend and collaborator Hoodie Allen, Rick Ross remixing his single “I Mean It” and a lot more.

Rozay hops on G-Eazy’s buzzworthy “I Mean It”. These Things Happen in stores now.

From These Things Happen’ available worldwide June 23.

G-Eazy drops a BitTorrent exclusive: his entire discography, B-Sides, remixes, art — and a first listen to These Things Happen, out June 23.

“G-Eazy has built a career in music by upending its common wisdom: by doing it his own way — song by song, download by download, fan by fan. This dedication to craft and connection has earned him a top-10 self-released record on iTunes and Billboard, an arena tour with Lil Wayne, 2 Chainz, and IT, sold-out headliner status, and now These Things Happen: his latest full length album, and a life’s work.

#TheseThingsHappen because of fans. More than 1,000 people around the world retweeted #TheseThingsHappen in less than one minute. Today, G-Eazy is giving back. The Internet just unlocked an exclusive Bundle of G-Eazy tracks.

Download the These Things Happen Bundle to get an exclusive mini-mix of of the new album, an exclusive remix EP, These Things Also Happened, plus a curated digital box set from the artist: including The Endless Summer, Must Be Nice, Must Be Twice, new remixes, rare B-Sides, tour posters, behind the scenes photos, and more.

These Things Happen when you’re a fan of an artist like G Eazy. Download the Bundle, and find out why.”

You can grab the bundle here.

Runaway buzz on this Bay Area kid, who will drop These Things Happen on June 23rd. This video is pretty interesting, in contrast to the song. Directed by Bobby Bruderle.