Check out the latest video “Do My Thang” from Snoopzilla & Dam-Funk’s project 7 Days of Funk, out now on Stones Throw Records. Directed by John Mazyck.

With the release of Reincarnated, we saw Snoop Dogg transform into the rastafarian Snoop Lion, and now with his 7 Days Of Funk project, he takes a turn as “Snoopzilla”. Obviously influenced by the Parliament / Funkadelic records that shaped the sound of West Coast G-Funk in the 90′s, 7 Days Of Funk teams him with Stones Throw producer Dam-Funk, whom produces this kind of music on the regular. In a sense, Snoop has come full circle, as he is making the kind of music he might have sampled from a young G’s perspective.

Aside from the original creators themselves, there is no producer better suited for this project than Dam-Funk, and no vocalist better for it than Snoop. Snoop’s been emulating the styles of George Clinton and Bootsy Collins for years, so the 7 Days Of Funk EP is not nearly much of a stretch as say, travelling to Jamaica and cutting a reggae record.

He comfortably slips into character on the opening track, “N***az Hit D Pavement”, an infectious old school low-rider anthem that finds him right in his zone. The same can be said for the track that follows, “Let It Go”, a G’d up cover the Patrice Rushen classic. Make no mistake, this is a full-on funk record, with songs like “1Question?” and “Faden Away” that abandon the traditional sixteen-verse-then-hook rap song structure. “I’ll Be There 4U” also knocks, as Dam shows his expertise in this lane of production.

While 7 Days Of Funk is a refreshing retrospective for one of the foundations of hip-hop music, its not a game changer. Snoop and Dam do an admirable job of recreating a classic, lost sound, but truthfully no new ground is broken here. 7 Days Of Funk fills a niche and may only strike a chord with a select few, but we can’t be mad at Snoop for respecting his origins. He’s done an admirable job doing so.

Snoopzilla teams with Stones Throw producer Dâm-Funk for the 7 Days Of Funk project, due December 10th. Check out a full stream of the project courtesy of NPR.