Being young can have both its advantages and disadvantages. On the one side, it gives the opportunity to live free, not to have a care in the world. On the other side, it can be daunting and confusing, not clearly defining oneself or their ambitions. Both seem to be the case for Swae Lee and Slim Jxmmi, two emcees from Atlanta, GA by way of Tupelo, MS who comprise the duo Rae Sremmurd. As seen on their debut project SremmLiife, the two young artists spit narratives of carefree living while unintentionally expressing the feeling of being confused to where it leads to inconsistency.

After a couple of listens, what obviously stands out as one of the most positive aspects of SremmLife is its production. This can be attributed to the group being the first act from renowned producer Mike WiLL Made-It’s EarDrummers recording label, so its only fitting. It does not stray to far from the “turnt up” reservation with hard hitting, synthesized beats that would have anyone nodding their heads. Additionally, the beats fit the artists as they easily glide over them ever so effortlessly, accentuating both their voices and cadence. This is evident on the track “Safe Sex Pay Checks” and their lead single “No Flex Zone” as they croon, “They know better…” with styles like this are very catchy and infectious. From what it appears, SremmLife was greatly put together, pairing the talent of the two rappers with a well in tune executive producer to create a cohesive body of work.

Although SremmLife will have your feet tapping, it does also have its downside. Overall lyrically, it is inferior. Not only do the lyrics focus on subject matter that has been overly presented (cars, girls, getting wasted) with a very simple delivery. This is shown on the horrible Young Chop produced “My X” with lyrics like, “You should have had a check bitch/(Hold on a second) You could have had a check bitch/Should of, would of, could of/Now I’m with my next bitch/And you just another name on the check list…” This is a recurring obstacle for the group as for most of the album, the lyrics and subject matter do not sound original and comes off as regurgitations of what every emcee that is currently residing in the south. This leads to another negative aspect, the project does not seem to focus on a particular fan base or audience, or at least not the one that it was intended. It seems that they are trying to reach an older audience that can only appreciate it for the moment as oppose to the younger audience that idolizes them. Either way there seems to be no true relation between the demographics that they are targeting.

Overall, SremmLife shows that Rae Srummurd are talented in their own right, but need some fine-tuning. With this, they could possibly determine a more structured approach to the building of fan base. But with the good production that they have received thus far, it might only be a matter of time.

From the folks at Biz 3: “Digital poster-child and producer wunderkind Baauer has announced his ß EP out November 4th on LuckyMe. The Brooklyn based producer has been around the world many times since his last release with LuckyMe who put out Dum Dum, Baauer’s last official solo release, in September 2012. Just 6 months later they found themselves helping Harry & his team deal with the viral phenomenon that saw an underground free giveaway mp3 championed by Rustie, Jackmaster, Modeselektor, EL-P & more – became YouTube fodder for millions. The first US singles number one created from streaming scans saw Harry take to the cover of Billboard Magazine.Well it’s been a journey, but the once Trouble & Bass intern making music in his bedroom has now travelled the world headlining festival stages. Shrugging off accusation of ‘one hit wonders’ – there was a noticeable effortless-abandon in the Baauer releases since “Harlem Shake” – throwing USB’s of rough mp3s into the crowd, and giving away music via twitter DM for fans who cracked his website. There’s been studio time with Pusha T, Tim Vocals, Jay Z, Travis $cott and Just Blaze. With this return to full releases it becomes clear that making stadium ready dance music isn’t a problem for Harry; something to keep his avid fans happy and importantly offer a taste of new influence for Rodrigues.

Here we have a five track ep combining the myriad percussion recorded on his travels around the globe – flipped into R&B, Hip Hop, Instrumental Grime & dare I say it, Trance. With ‘One Touch’ featuring Alunageorge & Mike Will’s hot new Mississippi group Rae Sremmurd (“No Flex Zone”) – we have an R&B cut that evokes Ashanti’s ‘Only You’ for 2014: massive trance lead and deep programmed kicks drums with Aluna sonning the two brothers Rae with her closing verse. The ß EP is exploding with new ideas and smart intricate programming – a new blueprint for one of dance music’s boldest young talents.”

The “No Flex Zone” crew deliver a video for their female friendly single, “No Type”. Watch out for the SremmLife EP, coming soon.

Rae Sremmurd – No Type (Prod. By Mike WiLL Made… by PaperChaserDotCom

Nicki and Push hop on the remix of Ear Drummers’ massive hit “No Flex Zone.”

“No Type” is the latest release from the “No Flex Zone” team, Rae Sremmurd, from their upcoming #SremmLife EP, to be released later this year.

Ear Drummers-backwards performs his Mike Will Made It produced hit, “No Flex Zone”.

Rae Sremmurd’s fast rising Mike Will Made It produced single gets a new, official video. They knoooooow…

Pusha T is the latest to hop on Ear Drummers-backwards’ “No Flex Zone”. Meanwhile, Versable have cut-and-pasted all of the unofficial remixes into one massive posse cut, featuring Push’s verse, along with Busta Rhymes, Nicki Minaj, and Juicy J. Nicki wins.

Juice adds a verse to buzzworthy club banger, “No Flex Zone”, following Nicki’s version yesterday.

Ms. Nicki shares Rae Sremmurd’s “No Flex Zone” beat on this unofficial remix.