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14 February, 2015@4:22 pm

Being young can have both its advantages and disadvantages. On the one side, it gives the opportunity to live free, not to have a care in the world. On the other side, it can be daunting and confusing, not clearly defining oneself or their ambitions. Both seem to be the case for Swae Lee and Slim Jxmmi, two emcees from Atlanta, GA by way of Tupelo, MS who comprise the duo Rae Sremmurd. As seen on their debut project SremmLiife, the two young artists spit narratives of carefree living while unintentionally expressing the feeling of being confused to where it leads to inconsistency.

After a couple of listens, what obviously stands out as one of the most positive aspects of SremmLife is its production. This can be attributed to the group being the first act from renowned producer Mike WiLL Made-It’s EarDrummers recording label, so its only fitting. It does not stray to far from the “turnt up” reservation with hard hitting, synthesized beats that would have anyone nodding their heads. Additionally, the beats fit the artists as they easily glide over them ever so effortlessly, accentuating both their voices and cadence. This is evident on the track “Safe Sex Pay Checks” and their lead single “No Flex Zone” as they croon, “They know better…” with styles like this are very catchy and infectious. From what it appears, SremmLife was greatly put together, pairing the talent of the two rappers with a well in tune executive producer to create a cohesive body of work.

Although SremmLife will have your feet tapping, it does also have its downside. Overall lyrically, it is inferior. Not only do the lyrics focus on subject matter that has been overly presented (cars, girls, getting wasted) with a very simple delivery. This is shown on the horrible Young Chop produced “My X” with lyrics like, “You should have had a check bitch/(Hold on a second) You could have had a check bitch/Should of, would of, could of/Now I’m with my next bitch/And you just another name on the check list…” This is a recurring obstacle for the group as for most of the album, the lyrics and subject matter do not sound original and comes off as regurgitations of what every emcee that is currently residing in the south. This leads to another negative aspect, the project does not seem to focus on a particular fan base or audience, or at least not the one that it was intended. It seems that they are trying to reach an older audience that can only appreciate it for the moment as oppose to the younger audience that idolizes them. Either way there seems to be no true relation between the demographics that they are targeting.

Overall, SremmLife shows that Rae Srummurd are talented in their own right, but need some fine-tuning. With this, they could possibly determine a more structured approach to the building of fan base. But with the good production that they have received thus far, it might only be a matter of time.

  Mixtape D.L.
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