From Rolling Stone Films: “Def Jam was started 30 years ago in Rick Rubin’s NYU dorm room. Watch him go back to the place where it all began for the very first time.”

Noisey: “In the final segment, Russell Simmons and Rick Rubin riff on the birth of Slick Rick and what he meant to Def Jam, reflecting on the early days. They explain his indefinable charisma and how they knew immediately they needed to work with him.”

The early days of Public Enemy are examined by Russell Simmons and Rick Rubin in the new video clip, the third in a series examining the early days of Def Jam. With the aid of Elliott Wilson, the pair talk about Chuck D’s time with Spectrum City, the formation of the concept of Public Enemy, and the incendiary nature of their thought-provoking lyrics.

Russell Simmons and Rick Rubin discuss the origins of the Beastie Boys with Elliot Wilson, from their humble beginning as a punk band with a hip-hop inflected single to their success with the misunderstood ‘Licensed to Ill’.

R.I.P. Adam Yauch 1964 – 2012

Two music pioneers square off in this special edition of Noisey’s Back & Forth series focused on the 30th Anniversary of the legendary Def Jam Recordings. Def Jam founders Russell Simmons and Rick Rubin talk about the early days of the label, their first twelve-inch release, LL Cool J’s hit “Radio,” and LL Cool J’s involvement with Run-D.M.C. in this clip, available via Noisey for the first time.

Celebrate three decades of the goliath that is Def Jam Recordings at their anniversary bash, set to take place on October 16th at Barclays Center in Brooklyn. Look for appearances ranging from Rick Ross to 2 Chainz to EPMD to Ja Rule to Jeremih.

Lots of strong interviews today. Next up is the legendary Rick Rubin, who speaks with Zane Lowe for an hour.

Rick Rubin and Kanye West produced this experimental video for the Tribeca Disruptive Innovation Awards, to pay tribute to the Roland TR-808 drum machine, which paved the way for the earliest Def Jam recordings, as well as Kanye’s more recent productions. The TR-808 is coooomiiiiing….

In an extensive interview with Newsweek’s Daily Beast, Rick Rubin talked about his career thus far, and gave some insight into the Yeezus recording sessions.

He revealed that there was enough material recorded for two volumes of Yeezus, and there is a possibility that a sequel could happen.

When he came to you with the record, did you have a sense of what needed to be done?

Initially, he thought there were going to be 16 songs on the album. But that first day, before he even asked me to work on it, I said, “Maybe you should make it more concise. Maybe this is two albums. Maybe this is just the first half.” That was one of the first breakthroughs. Kanye was like, “That’s what I came here today to hear! It could be 10 songs!”

So there might be another Yeezus in the pipeline?

Might be.

That said, Yeezus 2: Cruel Winter is likely to drop Neveruary 31st.