100s is taking West Coast rap back to the future. His upcoming Fool’s Gold EP, IVRY, is a glimpse into a melodic new chapter for the Berkeley MC. Daft Punk gone G-Funk? Prince’s lowrider playlist? IVRY takes classic mack vibes to chic new heights, and “Ten Freaky Hoes” is a perfect teaser of what 100s’ new release has in store. Over a smoothed out track from Vaughn Oliver of FG disco duo Oliver (with talkbox assist from Numbers’ resident funkster Redinho), 100s spits X-rated bedtime stories worthy of classic Too $hort, but with an attitude, approach, and peerless sense of style all his own.

Update: The official press release for the project, Federal Reserve, reads as follows:

Having navigated the hip hop and electronic music scenes for over 15 years, A-Trak has established himself as a trusted collaborator to some of their most sought-after figures. This year may prove to see his greatest triumphs yet with a hat trick of projects that only he could pull off, all coming out by the Spring. The Fool’s Gold head honcho is presenting a full-fleged Cam’ron & A-Trak EP, announcing a new production supergroup with Atlanta beatsmith Lex Luger, and unleashing the long awaited Duck Sauce LP alongside Armand Van Helden.

As if this wasn’t enough, A-Trak unearthed the elusive architect of rap’s — and trap’s — 808-heavy sound, and formed the Low Pros project with Lex Luger, known for his speaker-shattering production for Waka Flocka Flame, Juicy J and Rick Ross. Expect guest spots from the likes of Young Thug, Travi$ Scott and Juvenile on here.

Looks like A-Trak and Cam’Ron are getting ready to release an EP together, under the Fool’s Gold banner. Just Blaze is also involved….

Rumor has it I snuck some hi hats in. “@atrak: Dipset x @foolsgoldrecs… Coming soon! Me & Dame at the wheel. http://t.co/QGm9EXa7Uf”

— Just Blaze (@JustBlaze) January 21, 2014

Directed by Jay Sprogell, from World’s Fair’s Fool’s Gold LP, Bastards Of The Party.

Now on its fourth consecutive Labor Day, the annual Day Off extravaganza brought to you by A-Trak and Nick Catchdubs’ trailblazing label Fool’s Gold makes history with its biggest lineup to date. Day Off unites the upper echelons of hip hop and electronic music in true New York style, including a rare appearance by hit makers Duck Sauce, Fool’s Gold rap superstar Danny Brown, cult heroes A$AP Ferg and Migos and the critically acclaimed Run The Jewels (El-P and Killer Mike), alongside mysterious electro supergroup Unibros, label mainstays World’s Fair, GrandeMarshall, Party Supplies and Nick Catchdubs, streetwear dons #BEEN #TRILL, and more.

Having outgrown its previous Soho venue, the FREE bona fide festival is now planting its flag in the label’s own backyard at Williamsburg Park. If you’ve attended DAY OFF in previous years and turned up with the likes of Juicy J, French Montana, DJ Mehdi, Flatbush Zombies, Yelawolf and Chromeo, you’ll know this is the best way to end your summer (and the only way to enjoy a Monday).

The party doesn’t end there: the official NIGHT OFF afterparty will be just down the street at Brooklyn Bowl, starting at 11pm. Stay tuned for more announcements as Fool’s Gold expands the DAY OFF franchise to 3 more cities this fall!

Fool’s Gold presents DAY OFF

DUCK SAUCE
DANNY BROWN
A$AP FERG
MIGOS
RUN THE JEWELS
UNIBROS (SPECIAL DJ SET)
WORLD’S FAIR
GRANDEMARSHALL
NICK CATCHDUBS
TRILL
PARTY SUPPLIES
SPECIAL GUESTS

WILLIAMSBURG PARK
50 KENT AVE, BROOKLYN
2pm-10pm! 18+! Free w/ RSVP!

World’s Fair rep NYC right in the first video from their official crew debut Bastards Of the Party, out September 3rd on Fool’s Gold. Produced by Black Noi$e, directed by Shomi Patwary.

“Here at Fool’s Gold, I’ve seen Kid Cudi and Danny Brown go from underground misfits to true cult leaders and trust me, 100s is next up,” says A-Trak of Fool’s Gold’s newest signee, the Bay Area’s 100s. If you’d like to see what the fuss is about, check out 100s new video “1999″ below, as well as his Ice Cold Perm mixtape.

In part one, we speak on A’s gig at 1-Oak Las Vegas, the new Fool’s Gold rap compilation “Loosies”, Danny Brown’s upcoming album “Old”, and more. In part two, A-Trak speaks on the EDM explosion, the emergence of Trap music, Serato vs. Traktor, the status of the Duck Sauce album and it’s possible title (“Quack”), the status of his lost Steve Angello collaboration track (“Higher”), future Fool’s Gold releases, and more. Shot by Blake Farmer for Firewalk Filmworks.

A-Trak’s Fool’s Gold imprint released this rap compilation called Loosies yesterday, which features all new tracks from Danny Brown, Action Bronson, Araabmuzik, Juicy J, Jim Jones, Flatbush Zombies, El-P, Freddie Gibbs and more. Stream the whole thing down bottom.

After celebrating five years of groundbreaking music and events, Brooklyn indie powerhouse Fool’s Gold Records puts a giant exclamation point on 2012 with the release of their highly anticipated rap compilation Loosies on December 18th.

Fool’s Gold co-founders A-Trak and Nick Catchdubs bring their unique DJ sensibilities to the album, which the two have curated over the course of this year. Who else could bring Juicy J, Jim Jones, Flatbush Zombies and El-P together over a beat from A-Trak and Flosstradamus? Loose features original music from the label’s very own rap phenomenon Danny Brown and latest signee GrandeMarshall, and a who’s who of new school kings and fresh talents from across the country. Get familiar with Gita, World’s Fair, Roach Gigz and more upstarts who bring an awesome and diverse element of surprise to Loosies’ 22 tracks.

“One of the things I’m most fond of with Fool’s Gold is our extended family,” says A-Trak. “Our foundation is in hip hop and the talent around us in incredible. Loosies is raw, unadulterated rap from the dudes who hang out with us backstage at Day Off.” The crew love extends to the producer lineup as well. “I love that friends who were with us from the start like Trackademicks
and Chuck Inglish have beats on this alongside Party Supplies and Brenmar,” says Nick Catchdubs.

Loosies will be available digitally from all retailers on 12/18, as well as on a limited edition cigarette-shaped USB drive direct from store.foolsgoldrecs.com and select stores. The package will also include a continuous DJ mix of all 22 songs.

Loosies tracklisting:

1. GrandeMarshall “Kelly Green” (Produced by Milo)
2. A-Trak feat. Juicy J, Jim Jones, Flatbush Zombies, El-P & Flosstradamus “Piss Test (Remix)” (Produced by A-Trak & Flosstradamus)
3. Danny Brown “Molly Ringwald” (Produced by AraabMUZIK)
4. Chase N Cashe “This & That” (Produced by Chase N Cashe)
5. Troy Ave “Viking” (Produced by Marce Reazon)
6. Freeway “Dedicated” (Produced by Chad “Wes” Hamilton)
7. Action Bronson feat. Big Body Bes “Twin Peugots” (Produced by Party Supplies)
8. Flatbush Zombies “36 Chamber Flow” (Produced by Erick Arc Elliott)
9. Problem “8 Feet Tall” (Produced by Problem)
10. Donnis “Knockout” (Produced by Cadenza)
11. World’s Fair “Tip Jar” (Produced by Nick Catchdubs)
12. Casey Veggies “Sauna” (Produced by Chuck Inglish)
13. Hongry “Sunshine & Kushsmoke” (Produced by DJ Fresh)
14. Chuck Inglish feat. Da$h & Retch “Four 12s” (Produced by Chuck Inglish)
15. Freddie Gibbs feat. H-Trae “All Types” (Produced by D-Edge)
16. Gita “Let That” (Produced by DJ Two $tacks)
17. EMP DASME “Had A Dream” (Produced by Brenmar)
18. King L “Talkin Foolish” (Produced by DJ L)
19. Roach Gigz “Get Off Me” (Produced by Trackademicks)
20. MondreMAN of Main Attrakionz “Money First” (Produced by Nem720)
21. Western Tink “Trill Hoe” (Produced by Beautiful Lou)
22. Droop-E “Mind Gone” (Produced by Droop-E & ISSUE)

The latest addition to the Fool’s Gold Records roster is teenage Philly phenom GrandeMarshall. The young MC’s atmospheric, expertly crafted debut mixtape 800 caught the ear of label founders A-Trak and Nick Catchdubs, who quickly brought Grande into their FG crew, introducing him onstage at the label’s five-year anniversary party in Brooklyn as the newest signing to the label that’s launched artists from Danny Brown to Duck Sauce to the world at large.

Download GrandeMarshall’s 800 and give a listen to what’s got Fool’s Gold (and early adopters around the globe) so excited. Featuring thoughtfully brash rhymes over production from the likes of DJ Dahi (Kendrick Lamar, Dom Kennedy), Silky Johnson (A$AP Mob, Main Attrakionz) and even Grande himself, 800 moves seamlessly from the moody mission statement “Dearly Beloved” to North Philly trunk rattlers “GODBPM” and “NP Shidd,” and heralds the arrival of one of the most exciting new talents in hip-hop.

GrandeMarshall – “800″ (Mixtape)

Kool Keith gets his toast on with Elliot Aronow and Food Gold in the kitchen of NoHo eatery, The Smile. Shot and edited by Josh Wehle.

For three years running, Fool’s Gold Records’ epic DAY OFF party has been THE most talked about free music event in New York. The Labor Day extravaganza has featured the likes of Juicy J, A$AP Rocky, Just Blaze, Araabmuzik and the late, great DJ Mehdi. This year’s party was raved about by the New York Times, the Village Voice, Pitchfork and countless others. So it’s only right that the label transports their hometown insanity to the West Coast for the first-ever Los Angeles DAY OFF on Sunday, October 7th.

Highlights of Cali’s inaugural DAY OFF lineup include performances from FG capo A-Trak and the label’s reigning rap hero Danny Brown, a special DJ set from world class funksters Chromeo, longtime homies and 808 kings the Cool Kids, LA favorite Casey Veggies, and many more of the label’s luminary artists, including Congorock, Oliver, Donnis, Kingdom, Nick Catchdubs, and special guests. You do not want to miss this one!

Employing the same outside-the-box thinking, A-Trak is announcing a series of Fool’s Gold House Party shows at houses and DIY venues across the country throughout October, the exact whereabouts of which will remain a secret until the week of the event. Fans sign up to receive the location announcement via email. A-Trak will be joined by the label’s party kings Flosstradamus and Donnis, and the whole hootenanny will be documented by Noisey. A-Trak explains, “I spend my year playing big clubs and festival stages, why not house it up… literally? Hide your mom’s vase collection.”

FOR DETAILS ON FOOL’S GOLD DAY OFF LA, INCLUDING RSVP AND LOCATION:

www.foolsgoldrecs.com/dayoff

FOR DETAILS ABOUT THE HOUSE PARTIES, INCLUDING EMAIL SIGN-UP FOR SECRET LOCATIONS:

www.djatrak.com/houseparty

FOOL’S GOLD HOUSE PARTY DATES:

Thursday, October 11 – St. Louis, MO
Saturday, October 13 – Athens, GA
Thursday, October 18 – Denver, CO
Friday, October 19 – Chicago
Sunday, October 21 – Asbury Park, NJ

Minneapolis born, Dallas dwelling producer Cardo is the peerlessly funky young beatmaker who has provided smoked out soundbeds for a literal Who’s Who of hip-hop’s new generation. After helping craft Wiz Khalifa’s sound on the beloved Kush & OJ and Taylor Allderdice mixtapes, and lacing everyone from Freddie Gibbs to Mac Miller with his signature grooves, Cardo reaches new musical heights on his debut EP, Everything I$ Gold, out today on Fool’s Gold Records.

The eight-track release is equal parts gangsta soul music, futuristic synthesizer trips, and unstoppable 808 bump, an awesomely region-less hybrid inspired by DJ Quik and Pimp C classics but rightfully belonging to one dude alone… Cardo on the beat! As Fool’s Gold co-founder Nick Catchdubs explains, “When you say ‘instrumental hip hop’ to people, they immediately think dusty loops and half-baked beats that rappers passed on. But Cardo is creating all his solo tracks in very unique, very wavy new territory. These songs are a world of their own, and A-Trak and I are proud to have Cardo’s sound under the Fool’s Gold umbrella!” Listen to the whole thing below and purchase on Itunes if you dig it.

Donnis’ debut Fool’s Gold single “Gone” launched the ATL-bred MC onto MTV and radio, the cover of XXL’s hotly contested Freshman Issue, and concert stages worldwide. His latest FG release is the superpowered bass boom of “Hello Kitty,” an irresistible club rap anthem destined to rattle car trunks and grease stripper poles all summer. It’s the first tease of what’s in store on Donnis’ forthcoming Break Hundreds And Hearts EP, which promises even more futuristic jeep beats and Parental Advisory-stickered odes to freaks around the globe. Directed by jeromed.com.

Fool’s Gold, the Brooklyn-based label and record store, has been bridging the gap between hip-hop and electronic music since 2007.

Over Labor Day, 2011, NYC’s Fool’s Gold crew put on a free hip-hop and DJ event in Soho. Last year’s Day Off brought in Yelawolf and other MCs; this year’s Day Off celebration features performances from Juicy J, Just Blaze and Danny Brown.
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