The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man [cont.]

Rick Ross sits in the hot seat at The Breakfast Club. They speak on BET’s banning of the “Hold Me Back” video, the influx of MMG releases, the video treatment for Andre 3000 “Sixteen”, and the tracks on God Forgives, We Don’t. Also, Charlemagne asks if the “Hold Me Back” video was banned because Rick [cont.]

These guys mock the art of freestyling up at Hot 97 with Peter Rosenberg.

Official song of the London 2012 Olympic Games, due August 5th on Itunes.

Ruste Juxx teams up with producer The Arcitype out of Boston for a 15-track album, titled V.I.C. The project is out September 25 on AR Classic Records/Duck Down Music Inc. Check out this premiere video for the track, “Rock to the Rhythm,” directed by Anthony Sylvester.

From Pink Friday: Roman Reloaded. Directed by Benny Boom.

Lupe’s one of the few artists who still spits from the top of the dome when appearing on radio. Case in point.

Another one from The Block Brochure: Welcome To The Soil 1, 2 & 3.

OneTwoWatch: Action BronsonMyspace Music | Myspace Video In case you weren’t aware, Action Bronson is a chef, when he’s not rapping. Different from Raekwon, who is a chef when he is rapping. In this video for MySpace, Bronson whips up some ricotta stuffed zucchini blossoms.

Although this is only a mash-up of previously released video clips, they did an amazing job in putting it together. A lot of good memories in this DRE Films directed clip. God Forgives, I Don’t, in stores now.

Well, it’s not a full on reunion, but this looks like a hell of a lot of fun….. Bizarre Ride Live is the visually vibrant, aurally astounding, and truly one-of-a-kind tribute to the classic hip-hop album Bizarre Ride II The Pharcyde. Playing The Pharcyde’s seminal debut in its entirety, from start to finish, original members [cont.]

VICE Films, in partnership with Snoopadelic Films, presents REINCARNATED. The documentary follows Snoop Dogg as he journeys to Jamaica to record an album with Diplo. While there, Snoop finds himself embraced by the Jamaican people, is positively impacted by Rastafarian culture, and becomes reincarnated as Snoop Lion. Premiering at the Toronto International Film Festival September [cont.]

Stalley stops by Aphilliates Radio before his first headliner show in ATL.

1/3 of Das Racist ventures solo in this Joseph Marra + Habib Yazdi directed clip.

Talib Kweli sits down with Sermon’s Domain, and speaks on: Owning a bookstore and why he ended up selling it (0:18) How the store influenced his career (0:57) First time hearing Jay-Z’s line on “Moment Of Clarity” (1:40) Why he felt like dropping a mixtape, Attack The Block, before his album (2:42) How he chose [cont.]

Directed by Donavan Glover.

Even at my drunkest, I can’t say that this would have ever crossed my mind as a solution. Also probably a bad decision for Waka to share this experience with the rest of the world.

We would have had a real problem with this in 1999. Now, we understand. Look for an official remix of Kreayshawn’s “Gucci Gucci” featuring Yasiin Bey coming soon. Kidding on that last part…..

From the Preparing for Capture EP. Plus, Preparing For Capture 2 hits September 4, 2012.