That explains it.

Produced by Beatnick & K-Salaam from the Cold Day In Hell mixtape.

For this week’s Mayer Monday, watch Bruno Mars, Asher Roth, Questlove, Busy P, Elijah Woods, The Cool Kids and more have a bit of an identity crisis.

Cats & Dogs drops at midnight.

This promo for How To Make It In America season 2 remixes “Barbra Striesand” into a theme song for the illustrious Luis Guzman.

Duck Down head cheese speaks with DJBoothTV for an exclusive interview to discuss the current state, and evolution, of east coast hip-hop.

2012 comes early this year, as Aaron LaCrate & Mobb Deep break down the Dun Language, Loud Records, and Q-Tip, This behind the scenes video is a classic snap shot into the life and styles of Aaron LaCrate and Milkcrate….

Sluggo and friends perform for a huge crowd at The Greek in Los Angeles.

Yo.

Off of Aquil & Yahzilla’s upcoming EP the bright Lady sessions. Directed by Yahya Ismail

More “evidence” that Cats & Dogs is dropping September 27th. That was a little joke in there for you.

Lo Phi Records and TheDownRockRecords.com proudly present the new Instrumental Project “Pizza And A Movie” from MindsOne Emcee/Producer KON Sci. The project will be availble for free download on September 27 through TheDownRockRecords.com LoPhiRecords.Bandcamp and MindsOne.Bandcamp.

Flud Watches presents the seventh “Beats Per Minute” Video featuring MPC Master araabMUZIK in celebration of their “BPM” Watch as part of their new Summer collection. The “Beats Per Minute” Video Series showcases some of hip hop’s most influential producers highlighting their craft, while discussing changes in the game, crate diggin’, equipment and their advise [cont.]

Young De aka Demrick links up with mega producer Jim Jonsin & Danny Morris to bring you his new Matt Alonzo directed video “She’s A Freak.” Young De has been working heavily with Jim Jonsin and his Rebel Rock production team since meeting in LA over a year ago while working on Cypress Hill’s lastest [cont.]

Evidence’s Cats & Dogs hits September 27th. You want to front, what?

Latest video from J. Cole’s Cole World: The Sideline Story, hitting this coming Tuesday.

Bleek links up with Vegas’ own Bootleg Kev.

Second single from Blue Slide Park, November 8th. Directed & Edited by Ian Wolfson.

XV drops a new vid from his Zero Heroes mixtape-album. Directed by Elan Alexenberg for FTS Creative.

Common talks with the FSD crew about his new album, The Dreamer, The Believer, hitting November 22nd, and it’s next single, “Blue Sky”. The album is produced entirely by No I.D. (!) and he also hints at a full-length collaborative LP with Nas (!!!!!!!!!!!!!!!!!).