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by Terry Malko
1 January, 1999@12:00 am
0 comments

 What you really know about the Dirty South? Among the things they got are scorching weather, good barbecue, fine ass women, a deep devotion to God and that distinctive musical sound. No one holds it down better for the ATL than Outkast and Goodie Mob can. Now with their 3rd album, Goodie Mob have shown they’ve been able to persevere in this industry and keep heads attuned to their work. So what can be expected from World Party?

Some cats might think that a rapper who’s able to sing and rhyme with considerable skill might be soft. Yeah, Cee Lo might be a little soft around the gut, but when he’s got a mic in his hand, he comes hard every time. With a bass-line that’ll smack the ugly outta any chickenhead, World Party immediately gets you amped as Goodie Mob introduce their plans to get the whole world vibing to this track. Cee-Lo sings the chorus, and you think you’re in church, taking it all in. But then the verses are recited in precision, and you’ve got a banging track. “Chain Swang” is on a similar vibe: deep, dark sounds and on point lyrics.

With a title like “Street Corner”, you wonder how good this track could possibly be, but a vivid picture is imprinted in your mind. Needless to say, the beats are banging, but you’re able to see how life in the ghetto revolves around the corner, on whichever block happens to be the hottest. “Just Do It” slows the tempo down a little, but the intensity remains the same: fierce. If you’ve been looking for some motivation, this cut should do it. Each member tells you a tale of what they’ve been through, and are sending out a message out to all those rappers that haven’t experienced the shit they’re claiming to have done. Cee-Lo’s vocal chords are flexed once again on “Rebuilding”, which is a message to everyone, that we all have to do our own part in order to make this world a better place.

There are a few themes that are predominant on this album: world unity, staying true to one self, and improving yourself. Did any of y’all think Goodie Mob would be able to accomplish this? With Organized Noize on production, there is no way that this album could have sounded bad, but the message might not have come out as clearly as it did, if it weren’t for the lyrical talent that this crew possesses. Even if you’re not a fan, you’re missing out on a truly great experience. World Party manages to put you in two places at once: listening to the preacher in church and rolling with your crew with this album thumping.

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