From the press release:

The wait is now over for Armageddon’s latest single, It’s Over (Remix) featuring Fat Joe, N.O.R.E. & DJ Doo Wop on SoFlo Entertainment. With a play on words, director Exile Ramirez and cinematographer Brian Przypek compose the visual realities and dynamics involved with entering the rap game as Armageddon, Fat Joe and N.O.R.E. give their uncompromising honesty in taking down any “weak emcee.” In this video, Fat Joe and N.O.R.E. make it a statement to point out and capture these individuals who have no place in the industry and pass them up to Armageddon for the final slaughter. It is a bold statement, but given with an undeniable wordplay.