Def Jam’s newest signee and buzzworthy southern artist, who sounds like a young Pimp C over this old school styled 808 track. This is the first leak off of Jonny Shipes’ Good Talk Vol.9: Curve your Enthusiasm Edition, hosted by Big K.R.I.T., dropping in August. Check the video above to see K.R.I.T. signing his deal with Def Jam.

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LISTEN: Big K.R.I.T. – “Now Or Neva” (MP3)

Big K.R.I.T. – “Now Or Neva” (MP3)