In light of the announcement that Jay-Z would serve as executive producer for 2K Sports’s NBA 2K13, Kotaku spoke with the game company about what exactly that would entail.

“I don’t want to get too into detail right now, because we’ve got a lot of stuff coming down the road,” Jason Argent, the vice president of marketing for 2K Sports, told Kotaku. “But when we got into this, we really wanted everyone’s expertise to lead us, so the things Jay-Z is an expert at are what we weighed the most.”

“The level of detail he wanted to talk about—down the road, you’ll find out about some of the ideas he had—was really surprising,” Argent insisted. “Getting a phone call from Jay-Z in the middle of the day, with him saying ‘You know, here’s something I’ve been thinking about,’ is a surreal experience.”

“If we took Jay-Z out of the equation here, 100 percent you’d see the gameplay has taken an incredible leap forward,” Argent said. “We’re looking on it as NBA 2K, but through the eyes of Jay-Z.”

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