Jay-Z will close out the final night of his eight night concert series at Brooklyn’s Barclays Center, by launching his new YouTube channel, and streaming the show on it. This will be an expansion of his Life + Times imprint, a lifestyle site launched by the rapper last year.

Jay partnered with IconicTV, who will run the channel like a television statement, producing original content, such as a show called The Road To Brooklyn, which will focus on the Brooklyn Nets, an NBA franchise that Jay-Z co-owns.

“The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth,” IconicTV’s Michael Hirschorn. “We’re approaching this channel and programming it, not at the level of an MTV or a BET – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he’s no longer going to have to go through an intermediary to get to that audience.”