Soda giant, Dr. Pepper, has opened up a recording studio in Hollywood, a space that will be used to record a series of EP releases from various artists, as a part of their One Of A Kind series. Among the producers tapped to record for the series are each RZA, Dave Sitek, and The Hood Internet, who will collaborate with artists such as Robert DeLong, Rockie Fresh, Tinashe and RAC. Dr Pepper will distribute the EPs via various blogs and social media outlets.
“We actually had a chance to work with the producers to identify artist that they were genuinely excited about working with,” Jaxie Alt, senior VP of marketing at Dr Pepper told Billboard. “It was also important that we had talent who felt authentic to our brand and embodied what being ‘One of a Kind’ truly is. Through all of our creative, we wanted to tell the stories of unique artist and capture the collaborative process between producer and artist.”
The series begins May 14th, with RZA’s four-song Only One Place To Get It EP.
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