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by Pizzo
14 July, 2003@12:00 am
0 comments

   As one of the few who were lucky enough to catch a buzz during the indy 12-inch boom of the late 90′s and early 00′s, Louis Logic first caught ears with his ode-to-alcohol, “Factotum”. On this lyrical A.A. meeting, the budding emcee confessed his passion for wine and spirits over a few drinks and a jazzyfat beat produced by J.J. Brown. But the question lingering was would Lou continue to dazzle us with such well written tracks and excellent production on a full-length, or fade into indy 12″ obscurity? Sin-A-Matic is the answer to that question. 

    With such a great debut track, it seemed almost impossible for Lou to top it, but along with producer J.J. Brown (not to mention other co-conspirators Celph Titled, The Molemen, The Avid Record Collector, Cimer Amor, and King Honey), Lou has not only topped his breakout single, but gone above and beyond the call of duty delivering a highly conceptual, lyrically witty (is brilliant too strong a word to use here?), and well-produced debut full-length. 

 From the get-go, it almost begins as an almost too similar carnival ride of shock, as the Drunken Dragon delivers visually disturbing rhymes on “Freak Show”, a bleak look at the world we live in, or “Coochie Coup”, an offensively funny dedication to the fajita (fah-jy-tah). Lou keeps on course later in the album with incredibly likable tracks that examine his twisted views on relationships (see both “The Rest” and “Idiot Gear”). While each of these tracks will induce confusion, laughter, disapproval, vomit, or all of the above, comparisons will be made to other rappers that sing to this same mantra (Eminem, Cage), however the deeper the listener gets into the album, the more intricate Lou’s concepts get. Case in point, “Dust To Dust”, which follows “Idiot Gear” takes the paranoia a step further and examines what actually happens to the lonely souls drowning in their own self-pity after they leave the bar. 

 This type of visual, narrative, rhyme-heavy story-telling extends throughout the second half of the album, such as on the two-part “Best Friends” / “Revenge” – an unexpected romp that begins with a mellow Diamond D-esque track (props to the Avid Record Collector), where Lou trusts fellow Demigod Apathy to watch over his girl, only to be stuck figuring out later with Celph Titled what to do with his dead body in the second part. Meanwhile, “Fair Weather Fan” is another excellent track, where Lou rhymes from the perspective of three different critics judging his work (all due respect to Oliver “O-Dub” Wang, no offense); and on the same token, “The Ugly Truth” will throw listeners for a loop the first time they hear it, as Lou degrades just about every racial background only to be revealed as someone else holding the mic at the end.     

Sin-A-Matic is the perfect title for Lou’s magnum opus debut, as it is a visual tour-de-force creatively built upon the sarcasm, sex, drugs, and violence his world revolves around, and thankfully you don’t have to be a rocket scientist to figure it out. As one of the strongest indy projects to be released this year (thanks to consistency in all areas - beats, rhymes, song structure, etc), once the word gets out, it’s only a matter of time before the majors step in and give Lou a shot at the big leagues. With offshoot projects in the works to hold us over (The Odd Couple (J-Love & Louis Logic) , Demigodz), after this catches on, heads will be drooling for his next blend of “sex music and beer, into a work of art that you shouldn’t hear”.

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