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Joey Bada$$’ official music video for his single “Unorthodox” (Produced by DJ Premier) can be described as just that: unorthodox. Directed by acclaimed directors Coodie & Chike from Creative Control, the video takes the audience on an illustrated journey with Joey, the Pro Era crew, and DJ Premier through the cold streets of Brooklyn. Featuring picturesque backgrounds, and taking inspiration from the illustrations of artist Evan Hecox, the goal was to capture the essence of the artists as the surrounding elements emphasized Joey’s gritty lyrics.


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